Breitling vs. Rolex: Both brands are prominent pioneers in the watch world. Since their founding over a century ago, both brands have worked tirelessly to establish themselves as authorities within the watch industry.  They are also influencers within the watch culture. Although their stories span over the same period,Breitling  and  Rolex have each taken a unique approach to the business and fine art of watchmaking.

Leon Breitling established his brand in 1884 in a small workshop that specialized in building chronographs and precision watches. The designs were specifically intended for sports, science, and other niche industries. On the other hand, Hans Wilsdorf first founded a watch distribution business in 1905. It later took on the name Rolex when they began designing their own timepieces. Breitling’s initial focus was on carefully crafting precisions instruments for a specific purpose, namely aviation. Whereas, Wilsdorf honed his efforts on crafting high quality movements and complications.

 Breitling Vs. Rolex: The Recent Years

In more recent years, Rolex has expanded their focus into the worlds of sports and pop culture by cultivating sponsorships with some of the world’s most influential people and relationships across an array of industries, including tennis, golf, motorsports, and sailing. Breitling, however, has remained steadfast in their dedication to the development of the chronograph. In 2009, they introduced the Caliber 01, the brand’s most precise self-winding chronograph movement to date.

Today, both Breitling and Rolex continue to leave their mark in horological history with their relentless pursuits to develop the highest caliber watches on the market. Each brand has dedicated their efforts to a particular facet and focus of watchmaking. If you have to choose between Breitling and Rolex, you certainly can’t go wrong—it all comes down to personal preference.