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Top 8 Underrated Watch Brands

Top 8 Underrated Watch Brands

Commonly people that are new to the watches community know only the most famous brands of watches like Rolex, Patek Philippe, Audemars Piguet etc. There are a lot of really good watch brands that come at a cheaper price but can give you approximately the same result as a watch worth $20,000. We have prepared for you a list of 8 underrated watch brands like Hamilton, Zenith, Jaeger-LeCoultre, Breitling.


Zenith may be one of the most underrated Swiss watch brands. Owned by LVMH since November 1999, becoming one of the watch brands owned by them like Hublot and TAG Heuer. Still, Zenith remains one of the top underrated luxury watch brands in the world. They offer great precise chronographs with a great value in comparison with the other luxury watch brands. 


Hamilton may be one of the best and underrated watch brands that has amazing and affordable watches for everyday use or even for special occasions. Hamilton has the best of two worlds, the American heritage and the rich history of Swiss watchmaking. So if you want a watch that can look good from your office to the cockpit, Hamilton is a great watch to have on. 


If you are on a budget or you just want to have another great but still affordable timepiece in your collection we recommend to you one of the Orient timepieces. Orient has some of the best automatic and classy watches that can compete with luxury brands like Rolex, Audemar Piguet and Patek Philippe. As a subsidiary of a well-known brand like Seiko, Orient has taken some of the best quality from its mother company but at a much affordable price. 


 Girard-Perregaux it’s well-known among the best brands in the watch community but an underrated one among other people. The simplicity yet artistic design make Girard-Perregaux a beautiful and well-made watch that everyone will be happy to have on their hand. Girard-Perregaux has the Vintage 1945 watch that is every collector’s dream because of the art deco style, mechanical movement and the open heart dial set up. 


Blancpain is one of the oldest watchmakers in the world among other Swiss watchmakers like Patek Philippe etc. Blancpain has a lot of wonderful watches, perfectly made by the hands of Swiss artisans. One of the models is the Metiers d’Art line. Every Metiers d’Art watch is just a masterpiece that will look good on you in business meetings, movie theaters or in a family dinner. Also, Blancpain is a good investment because it does not lose its value even after a lot of use.  

Seven Friday

If the other watch brands on our list have a presence on the market for more than fifty years minimum, Seven Friday is a small and young company that builds watches that are preferable among the younger generations. If you buy a Seven Friday watch it is guaranteed that you add diversity to your watch collection because a Seven Friday watch like the Q-series is futuristic-looking and is built with the best materials in the watch industry.  


Jaeger-LeCoultre is right outside the gate of the top food chain, close to other luxurious Swiss brands. Owning a Jaeger-LeCoultre means that you have an extra sense of exclusivity because not a lot of timepieces are made for every model of Jaeger-LeCoultre. JLC was well known as a luxury watch long before Rolex and some other brands with lots of history. 


You may have heard a lot about Breitling in various watch talks and that’s because it is a good watch and deserves to be talked about. Breitling has been a well-known brand of sports luxury watches for quite some time now. Speaking regarding mechanical actions, the majority of their movements are universal ETA based which per Breitling are profoundly transformed to match their quality assurance standards.

Are you Looking for Luxury Watch Brands?

Watchfinder was founded on the belief that purchasing a beautiful, prestigious timepiece should be more than just a transaction. It should be an experience and a seamless one at that. When Sean Sherzady founded Watchfinder in 1999, he rooted his business in the value that owning a luxury watch represents an appreciation of quality, fashion, and excellence. That’s why he chose to situate his first showroom in the dynamic Yorkville neighborhood, an enclave of Toronto that indulges in upscale charm.

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