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About Us

Our Story

Sean Sherzady founded Watchfinder in 1999 with the belief that purchasing a beautiful, prestigious time piece should be more than just a transaction, it should be an experience and a seamless one at that.

His business is rooted in the value that owning a luxury watch represents an appreciation of quality, fashion and excellence which is why he chose to situate his first showroom in the dynamic Yorkville neighbourhood. This enclave of Toronto indulges in upscale charm.

In addition to our brands of fine watches, we also offer the possibility of trading, direct selling and consignment, which means we always have a rotating selection of excellent, certified pre-owned pieces priced with affordability in mind.

At Watchfinder, our values include authenticity, expertise and above all excellence. We live by the goal of delivering an enjoyable experience for all of our clients. Every day we are inspired by the intricacies and elegance of the watches and jewellery we carry and we want our clients to feel the same way.

Sean Sherzady ( ) is a member of The International Watch and Jewelry Guild Member 4992.

The Team

Giuseppe (Joey) Chichello - Manager

Joey has been in customer service for over a decade and brings his networking, problem solving and organizational skills to the Watchfinder customer experience. Joey wants customers to know that their interactions with himself and his colleagues will be welcoming, comfortable, unique and respectful. He knows that this environment is the foundation of this highly successful, referral based business.

Nicola Vitacco - Sales Manager

Nicola epitomizes the mission and vision of Watchfinder. He has amassed a wealth of knowledge and experience in his over three decades working in the high end, luxury market. Nicola is passionate about excellent customer service and professionalism. His credibility in Yorkville is second to none. His humble, modest approach with customers provides them with a comforting and unique experience.

Sebastian Dronjak - Sales Associate 

Sebastian understands that the hallmark of excellent customer service is the art of providing a professional, personalized experience for each individual he serves. With five years in the industry and a strong knowledge of multiple watch brands, he will ensure that each customer leaves Watchfinder having had a positive and rewarding experience. Customer service is very important to him.  

Jesse Whitehead - Head of Service

Jesse brings seven years of watch repair experience to the Watchfinder team. He specializes in polishing and finishing and continually challenges himself to take on new initiatives in skill sets and niche techniques. Jesse mirrors Watchfinder's passion for excellent customer service. He prides himself on resolving any problems that customers may have and always welcomes timepiece related questions.